Category / Marketing
Hey Bar Leaders, Your Organization Should Act Like a Startup
By: Chad Burton, CEO of CuroLegal To most, the thought of startup companies usually sparks images of Silicon Valley stereotypes vying to be the next billion dollar unicorn. Regardless, successful startups share…
A Midsize Firm’s First Three Steps to Move to the Cloud
By: Will Harrelson, Director of Product Integration If you were an entry-level associate attorney and your firm’s management committee offered you a promotion to managing partner starting next week, would you feel…
A Primer on Digital Product Options for Law Firms
By: Nicole Bradick, CSO of CuroLegal Your law firm has a great marketing website but are looking for newer and modern way to engage existing and prospective clients with new digital products.…
Beyond The Website: Creating digital products for your law firm
By: Nicole Bradick, CSO of CuroLegal Yes, your firm’s website is technically a digital product. But think more broadly of digital products as anything a person can consume online, without having to…
Time for Bar Associations to Rebrand?
By: Chad Burton, CEO of CuroLegal Every bar association in the country needs to consider rebranding their organization with a hipper, cooler name and logo. How about “[Current President’s] Fun Shack” or…
iPad Pro: Netflix player or Primary Computing Thingy
By: Chad Burton, CEO of CuroLegal It seems like 95% of blog posts reviewing the new iPad Pro can be summarized as follows: “OMG, the iPad Pro is, like, so disappointing. Tim…
Tech Pitfalls: Inertia
By: Will Harrelson, Director of Product Integration Law firms don’t often get compared to interstellar spacecraft, such as the infamous Voyager I, hurtling through space at 38,000 miles per hour. Indeed, firms are…
Leveraging Your Online Relationships — Turning “Likes” into Clients
This article was previously published in the ABA GPSolo eReport and is re-published here with the consent of the author. You recently posted an article on LinkedIn, Google+, and Twitter and received…
Google Local Reviews and the Importance of your Online Presence
I’m assuming you’ve taken the time to think about how you get your business. I mean, if you haven’t, how are you still in business? You might think of it as a…
Attraction vs. Retention Marketing – Where are you spending your efforts and money?
Random Acts of Marketing can be Harmful to Your Business For this blog post I am going to step back into my world as a bar association’s director of marketing and align…
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